Paul Ives
Chief Commercial Officer @Now Interact
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WORK HISTORY
Chief Commercial Officer @Now Interact
London, GB
EDUCATION
Basildon Technology College
Business Information Technology
SKILLS
ABOUT PAUL IVES
I’m Chief Commercial Officer at Now Interact, where I lead global sales and account management across AI-driven customer intelligence and decisioning.With over 20 years’ experience spanning customer experience, digital optimisation, and commercial leadership, I’ve worked closely with brands to turn customer intent, data, and technology into measurable business outcomes. My focus has always been on growth that’s both sustainable and provable, improving conversion, margin, and long-term customer value rather than chasing short-term wins.At Now Interact, I help organisations move beyond blanket incentives and gut-feel decision-making, using real-time intent signals and AI to personalise how, when, and where customers are engaged. The result is smarter journeys, more relevant interactions, and demonstrable incremental impact.
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