Iva Asenova Tuck

Director of People @SalesRabbit

Boulder, CO, US
MOBILE NUMBERS
+18•••••••64

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WORK HISTORY

Nov 2025 — Present

Director of People @SalesRabbit

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SalesRabbit is a Diversis Capital portfolio company and the market leader in field sales and roofing solutions, offering an end-to-end operating system that powers every stage of a contractor’s business. Our production-to-payment system provides a seamless transition from first contact to final invoice, helping our customers manage their entire operation in one place.In my role I serve as a strategic business partner to SalesRabbit leadership, and oversee the people function across talent and org development, talent acquisition, total rewards, employee relations, compliance, HR systems, employee experience, and culture.

EDUCATION

2002 — 2006

Tokai University

Bachelor’s Degree, Economics and Business Administration, Tokyo, Japan

2001 — 2002

Tokai University

Japanese Language Program for Foreign Exchange Students, Tokyo, Japan

2000 — 2006

Sofia University St. Kliment Ohridski

Law

SKILLS

Technical RecruitingConsultingCandidate GenerationEmployer BrandingExecutive SearchRecruitingProject ManagementInternal MobilitySourcingApplicant Tracking SystemsStrategyLeadershipTrainingInterviewsInterviewingTalent AcquisitionHuman Resource PlanningOnboardingInternet Recruiting

ABOUT IVA ASENOVA TUCK

From Tokyo to Silicon Valley, I have spent my career building the teams that power Fortune 100 tech companies and high-growth startups. Today, I lead the People function at SalesRabbit - the leading field sales management platform. My role is to partner with leaders in making the right investments in people, create human-centered experiences that unlock business growth, and build organizations where people and business evolve together.

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