Ivan Walker

About Ivan Walker

Proven Business Leader in the SEM industry. Major competencies in Pay-Per Click Search Engine Marketing As well as CSE & Affiliate Marketing. Mastery in All things PPC. Personal relationships with Google, Bing & Yahoo & An insider with access to SEM marketing\'s newest tools on the ground level. Data Analysis Background with Advanced MS Excel Analytical skills. MS Excel PPC tools that have driven proven results. Manage over 60K in Monthly PPC spend. Social Media Marketing Experience that spans years, companies & industries.Serious background in sales & customer service as well.Professional Skills based in digital media:Google Analytics (Certified)Newsletter Marketing (MailChimp)PHP coding (I\'ve worked with my web developer to learn how to manage sites and input basic coding to optimize)Microsoft Excel - Data & Business Modeling focus (Pivot Tables, Descriptive Statistics, etc.)HTML- Along with PHP implementation, my HTML skills are intermediateSEO & SEM - Working to develop link worthy content that optimize engagement has been a focusSocial Media Marketing- Through Hootsuite I\'ve driven Social Media campaigns across platforms and tailored them to return actual ROI that is measurableGuest Blogging- I\'ve been published numerous times for excellent content across the industry of Audio Engineering. Specialties: Sales, Customer Service, Digital Marketing, Website Management, Microsoft Excel, Google Adwords, Content Development, Audio Engineering, i.e. Getting the Job done efficiently.

Experience

1. Director of Digital Marketing

   Authority Brands

   May 2024 — Present · Atlanta, GA, US

   I work with an elite team of marketers across 15 franchise brands to help owners grow their Home services business. My team directs paid digital marketing initiatives across everything from HVAC to Pest Control, to Home Caregiving businesses.

Education

• Georgia State University - J. Mack Robinson College of Business

  B.B.A, B.A.S., Marketing, Audio Engineering

  2001 — 2007

Skills

• Marketing
• Digital Marketing
• Digital Media
• Marketing Communications
• Social Media Marketing
• Visual Basic
• Microsoft Excel
• Market Research
• Finance
• SEO Copywriting
• Website Updating
• B2b
• Content Writing
• Microsoft Office
• Sales
• Leadership
• Web Analytics
• Cross-Functional Team Leadership
• Bass Guitar
• Marketing Strategy
• Business Analysis
• Pro Tools
• Marketing Research
• Audio Engineering
• Studio Recording
• Google Analytics
• Media Planning
• Sales Management
• Protein Expression
• Analytics
• Public Relations
• Business Strategy
• Social Media
• Advertising
• Data Analysis
• Sound Editing
• E-Commerce
• Double Bass
• Logic Pro
• Music Production