Sagnik Ganguly

Research Analyst @ITW Universe

Bangalore Urban, IN

Conducting market research and competitor analysis for 20+ brands, providing insights that influenced multimillion-dollar sponsorship deals for global brands in cricket, football and Olympic sports-Developing data-driven pitch decks and strategic recommendations, shaping 10+ multinational client decisions and securing high-impact partnerships across 3 continents. For example, I contributed to the go-to-market strategy that helped one of India\'s leading FMCG brand attain 1.11B (South Africa) and 833M (Sri Lanka) viewership during ICC CWC 2023-Engaging with clients and stakeholders to optimize campaign performance, translating data-backed insights into actionable strategies that enhance ROI. As a part of the team at ITW, I was able to use this skill to contribute to 35% growth in TV and OTT viewership for particular brands during the T20 WC 2024-Analyzing and evaluating marketing campaigns across sports marketing brands, identifying trends to improve sponsorship effectiveness and media planning. For example, I helped optimize a global nutrition brand\'s ICC World Cup campaign, leading to 50M additional TV impressions, surpassing expectations.

O.P. Jindal Global University (JGU)

Master of Arts - MA, Public Policy

Christ University, Bangalore

Bachelor of Arts - BA, Political Science and Government

The Takshashila Institution

GCPP (Tech & Policy) , Geopolitics