Sagnik Ganguly
Research Analyst @ ITW Consulting Pvt. Ltd. | Market Research | Business Development | Sponsorship Sales | GTM Strategy
- Role
- Research Analyst at ITW Universe
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
Experience
Research Analyst
Jun 2023 — Present · Bangalore Urban, IN
Conducting market research and competitor analysis for 20+ brands, providing insights that influenced multimillion-dollar sponsorship deals for global brands in cricket, football and Olympic sports-Developing data-driven pitch decks and strategic recommendations, shaping 10+ multinational client decisions and securing high-impact partnerships across 3 continents. For example, I contributed to the go-to-market strategy that helped one of India\'s leading FMCG brand attain 1.11B (South Africa) and 833M (Sri Lanka) viewership during ICC CWC 2023-Engaging with clients and stakeholders to optimize campaign performance, translating data-backed insights into actionable strategies that enhance ROI. As a part of the team at ITW, I was able to use this skill to contribute to 35% growth in TV and OTT viewership for particular brands during the T20 WC 2024-Analyzing and evaluating marketing campaigns across sports marketing brands, identifying trends to improve sponsorship effectiveness and media planning. For example, I helped optimize a global nutrition brand\'s ICC World Cup campaign, leading to 50M additional TV impressions, surpassing expectations.
Education
O.P. Jindal Global University (JGU)
Master of Arts - MA, Public Policy
2019 — 2021
Christ University, Bangalore
Bachelor of Arts - BA, Political Science and Government
The Takshashila Institution
GCPP (Tech & Policy) , Geopolitics
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