Ivanna Tucker

About Ivanna Tucker

I love a good puzzle to solve and marketing is my favorite way to so. Companies want customers to pick them, and as a marketer I aim to find fun, unique ways to convince them in a complex crowded space. Whether it’s crafting scroll-stopping content, launching multi-channel campaigns, or bringing a brand’s story to life, I thrive at the intersection of creativity and strategy.With extensive experience managing multiple brands within portfolio-based companies, I know how to juggle competing priorities without dropping the ball—keeping every brand’s voice distinct while driving big-picture business goals. I love solving complex marketing challenges, streamlining processes, and finding new ways to connect with audiences in meaningful (and measurable!) ways.At my core, I’m a storyteller with a journalist’s instinct for compelling narratives and a marketer’s mindset for data-driven decisions. My MBA from Willamette University sharpened my ability to translate analytics into action. Great marketing isn’t just creative; it delivers results.What I Bring to the Table: Campaign Planning & Execution Digital & Omnichannel Marketing Experience in CPG, Retail, and Services Content Strategy & Creation Social Media Management & Advertising Brand Storytelling & Messaging Project Management & Process Optimization Agency + Vendor Management

Experience

1. Digital Marketing Manager

   A to Z Wineworks

   Sep 2025 — Present

   Develop and execute digital strategies to drive brand visibility and sales for the portfolio brands: A to Z, Erath, & REX HILL. Responsibilities include- Strategy & Planning- Campaign Management- Content Creation- E-commerce Optimization- Data Analysis and Reporting- Budget and Resource Management- Team & Stakeholder Management

Education

• Willamette University

  Master of Business Administration - MBA-Professionals, Business Administration and Management, General

• Linfield University

  Bachelor of Arts (B.A.), Mass Communication/Media Studies & Communication Arts

  2011 — 2015

• Parkrose High School

  High School Diploma

  2007 — 2011

Skills

• Strategic Communications
• Management
• Team Building
• Journalism
• Microsoft Word
• Microsoft Office
• Adobe Creative Suite
• Research
• Marketing
• Speech Writing
• Digital Photography
• Multimedia
• Video Production
• Intercultural Communication
• Google Analytics
• Public Speaking
• Critical Thinking
• Interpersonal Communication
• Wordpress
• Teamwork
• Powerpoint
• Microsoft Excel
• Editing
• Public Relations
• Time Management
• Social Media
• Event Planning
• Leadership