Ivan Sheehan

About Ivan Sheehan

Product marketing and GTM leader with 12+ years driving revenue growth, adoption, and market expansion across B2B SaaS, fintech, edtech, and highly regulated industries. Proven builder and scaler of product marketing, lifecycle, and customer growth functions through acquisition, Series A–C growth, and portfolio transformation. Trusted executive partner known for aligning Product, Sales, Customer Success, and Marketing to deliver durable ARR growth, strong net revenue retention, and customer-led expansion.LEADERSHIP STRENGTHS: Executive GTM and Portfolio StrategyProduct Positioning, Messaging, and LaunchRevenue Growth, Expansion, and Retention (NDR)Org Design, Hiring, and Team DevelopmentSales and CS EnablementMarket, Competitive, and Customer InsightsPS: I’m a dog lover (especially Italian greyhounds), avid gardener, practicing guitarist, and award-winning writer and editor. PLATFORM & TOOL PROFICIENCYMartech Stack: Asana, Marketo, Pardot, Salesforce CRM, Salesforce Marketing Cloud, Sitecore, Trello, Wordpress.Ad, Web, Data, SEO and Competitive Analytics, SMM: Basis (Centro), Clearscope, Google Analytics, Google AdWords, Google Data Studio, Screaming Frog, SEMrush, Sisense, Sprout Social.Research and Social Listening: Brandwatch, Meltwater, Pulsar/Audiense, Qualtrics, Remesh, Survey Monkey/Momentive.

Experience

1. Director, Customer Lifecycle Marketing & Growth

   Interplay Learning

   Sep 2025 — Present

   Interplay Learning is a high-growth B2B SaaS edtech and the leading provider of online skilled trades training using 3D simulations, VR, and AI.Built and scaled the company’s product marketing, lifecycle, and GTM foundation following acquisition, partnering with executive leadership to reorient strategy toward enterprise growth and expansion.Grew, managed, and mentored a nationally distributed (U.S.) three-person lifecycle marketing team and led a 10-person cross-functional GTM working group spanning Sales and Customer Success; established segmentation, ICP definition, messaging, enablement, and ABM program, driving $x.xMM in net-new enterprise ARR.Led GTM strategy for new SaaS subscription plans, generating in mid-market renewals and in enterprise expansions within six months.Drove post-sale activation and adoption through lifecycle and enablement programs, contributing to 106%+ net dollar retention YoY.Designed and scaled partner GTM strategy across reseller, referral, co-sell, and member-based ecosystems, contributing in revenue and sustained channel growth.Built a customer education and webinar program influencing $xxMM in existing customer revenue and $xxMM in expansion pipeline within 90 days.Launched professional services GTM motion with research-backed positioning and sales enablement, increasing services revenue 381% QoQ.Led cross-functional GTM pods across Product, Brand, Sales, and Operations to ensure rapid, aligned product launches

Education

• Ohio University

  Bachelor of Science, Journalism

Skills

• Feature Articles
• Online Publishing
• Public Relations
• Internal Communications
• Proofreading
• Media Relations
• Video
• Publications
• Corporate Communications
• Creative Writing
• Magazines
• Video Editing
• Content Marketing
• Marketing Copy
• SEO
• Content Management
• Copywriting
• Blogging
• Journalism
• Press Releases
• Digital Media
• Photoshop
• Editorial
• Photography
• Web Content
• Digital Marketing
• Freelance Writing
• Copy Editing
• Content Strategy
• Social Networking
• Multimedia
• Content Development
• Final Cut Pro
• Video Production
• Web Content Management
• New Media
• Social Media
• Publishing
• Newsletters
• Creative Direction