Ivan Cayabyab

About Ivan Cayabyab

Innovative and strategic brand executive with a proven track record of driving brand transformation and building world-class brands. Specializing in leading award-winning corporate and digital brand programs within diverse industries including financial services, technology, and industrial. Recognized for expertise in design, acquisitions, naming, global brand governance and brand strategy. A collaborative leader skilled in creative direction, AI, strategic insights and global brand governance and implementation.KEY COMPETENCIESBrand Strategy, Brand Marketing, Acquisition Strategy, Global Brand Governance, Employer Brand Strategy, Brand Experience and Innovation, Training and Development, Digital Content Strategy, Agency Management, Strategic Positioning, Naming, Digital Marketing, Sponsorships, Creative Direction, Brand Measurement, Stakeholder Management, Market Research and Insights, Presentations, Coaching, Focus Group Moderation, Advertising Campaign Management, Global Rebranding, Environments

Experience

1. Senior Vice President, Brand

   Moody's Corporation

   Sep 2023 — Present · New York, NY, US

   Led launch of award-winning global rebrand in March 2024, introducing new company mission and narrative, values, logo, brand architecture, visual identity system, global templates, website and company store.• Led strategy, creative, media and measurement for first ever global brand campaign, focusing on digital display, social, video, and OOH activations at the WTC Oculus in NYC and Canary Wharf in London.• Led brand activation for 7-year Cornerstone Partnership with MetLife Stadium, NY Jets and NY Giants football teams, including plaza activation, stadium signage, 2 hospitality suites and 700 sf customer experience center.• Led content, engagement and design strategy for social media and data visualization teams.• Developed industry-leading AI Brand Assistant to enable employees to access brand guidelines, information, templates and resources in real-time.

Education

• Georgetown University

  BA, Psychology, English

• University of Maryland - Robert H. Smith School of Business

  MBA, Marketing, Management

Skills

• Corporate Branding
• Corporate Communications
• Strategy
• Marketing Communications
• Training & Development
• Online Marketing
• Customer Insight
• Competitive Analysis
• Creative Direction
• Digital Strategy
• Brand Development
• Segmentation
• Advertising
• Global Marketing
• Integrated Marketing
• Digital Branding
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Marketing Strategy
• Digital Media
• Brand Communication
• Newsletters
• Marketing
• Digital Asset Management
• Strategic Partnerships
• Market Research
• Editing
• Management
• Community Management
• Social Media Marketing
• Adobe Creative Suite
• Marketing Management
• Email Marketing
• Leadership
• Online Advertising
• Project Management
• Product Marketing
• Vendor Management
• Strategic Insights