Ivana Wu
Digital Product Manager at Blue Shield of California
- Role
- Digital Product Manager at Blue Shield of California
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
Experience
Digital Product Manager
Jun 2019 — Present · San Francisco, CA, US
Salesforce Marketing Cloud and Marketing Cloud Personalization implementation and enablement; Support marketing operations and omni-channel campaigns across email, SMS, push notifications, web, and mobile app including driving segmentation, real-time personalization, QA/governance, and performance reporting to improve campaign efficiency and member engagement.
Education
University of California, Davis
Bachelor of Science - BS
2009 — 2013
Skills
- Time Management
- Public Speaking
- Customer Service
- Event Management
- Teamwork
- Research
- Microsoft Excel
- Powerpoint
- Food
- Microsoft Office
- Sales
- Community Outreach
- Microsoft Word
- Event Planning
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