Ivana S.
Marketing Executive | Consumer & HCP Marketing | DTC in MedTech l Commercialization Strategies | Building and Scaling MedTech
- Role
- VP of Marketing at FIRE1
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Ivana S.
Marketing, inside sales and market access leader with a proven track record of launching and scaling innovative medical technologies. Spearheaded U.S. commercialization, HCP and direct-to-consumer programs at CVRx, driving hypergrowth and contributing to a successful IPO. Expertise spans upstream and downstream direct-to-consumer (DTC) & HCP marketing, market access and reimbursement strategy, clinical and economic evidence generation. Passionate about building high-performing teams, expanding patient access, and shaping industry conversations on commercial excellence.
Experience
VP of Marketing
May 2025 — Present
Education
Hunter College
Master's degree, Econometrics and Quantitative Economics
University of Civil Engineering and Architecture in Niš, Serbia
Hydraulic and Environmental Engineering
Providence College
BA, Quantitative Economics, Finance
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.