Ivana Juarez

About Ivana Juarez

Social media leader with 10+ years of experience helping brands turn culture into…

Experience

1. Associate Director of Strategy, Content & Experience

   Alma

   Sep 2022 — Present · Miami, FL, US

   Drive innovation in content, digital experiences, and social storytelling to enhance brand relevance- Design in-depth social media strategies tailored to diverse brands across various industries- Identify cultural and behavioral trends to develop innovative content and digital experiences- Oversee influencer strategies end-to-end—including strategy development, talent sourcing, briefing, and content optimization- Lead market and consumer research to uncover insights that inform strategy and creative direction- Craft compelling strategic briefs that guide creative and media teams in executing impactful campaigns- Collaborate with cross-functional teams to align brand messaging across touchpoints- Optimize campaign performance through data analysis, audience segmentation, and channel strategy- Develop integrated 360 marketing campaigns that drive brand awareness, engagement, and conversion.

Education

• Florida International University - College of Business

  Marketing/Marketing Management, General

  2009 — 2014

• Coursera

  Customer Journey Maps with IoT Touchpoints in Miro

• American Business College Paris

  Non-Degree Seeking Exchange Student, Business Administration, Management and Operations

  2013 — 2013

Skills

• Gs1
• Crm
• Microsoft Publisher
• Customer Service
• Advertising
• Marketing
• Social Media Marketing
• Act Crm
• Quickbooks
• Microsoft Excel
• Powerpoint
• Marketing Strategy
• Communication
• Management
• Adobe Photoshop
• Basecamp
• Microsoft Office
• Sales
• Mailchimp
• Bookkeeping
• Business Networking
• Social Networking
• Social Media
• Sprout Social
• Digital Marketing
• Leadership
• Shopify
• Makeup Artistry
• Workshop Presentation
• Microsoft Word