Ivan Rodriguez Restrepo

Marketing Strategy & Analytics Consultant @Puig

Louisville, KY, US

Founded and currently lead a creative strategy and data-informed marketing consultancy, supporting over 300 brands in enhancing their digital presence, branding, and customer engagement through analytics-backed strategies. • Advise startups and small businesses on marketing solutions to refine brand positioning, boost conversion rates, and drive revenue through data-driven decision-making.• Plan and execute 300+ end-to-end campaigns, blending content design, product photography, and e-commerce strategy to drive improvements in traffic and sales.• Conduct market and competitor research, transforming insights into actionable strategies to elevate brand through marketing strategy and content development. • Build and manage a remote creative team, overseeing recruitment, training, and performance to ensure high-impact content and campaign execution.• Develop self-initiated Tableau and Power BI dashboards to visualize client performance and support strategic decision-making. • Maintain a 4.9+/5 client satisfaction rating, consistently praised for strategic thinking, responsiveness, and the ability to bridge creative marketing with business solutions.

Universidad Sergio Arboleda

Bachelor of Science (B.S.) in Marketing and International Business, Marketing

Griffith University

DEP (Direct Entry Program), Academic English Course

TripleTen

Certificate, Business Intelligence Analytics

Universidad Sergio Arboleda

Associate's degree, YETP (Young Executive Training Program)