Ivan Rodriguez Restrepo

About Ivan Rodriguez Restrepo

I’m a bilingual Marketing & Business Intelligence Analyst with 5+ years of experience…

Experience

1. Marketing Strategy & Analytics Consultant

   Puig

   Nov 2018 — Present · Louisville, KY, US

   Founded and currently lead a creative strategy and data-informed marketing consultancy, supporting over 300 brands in enhancing their digital presence, branding, and customer engagement through analytics-backed strategies. • Advise startups and small businesses on marketing solutions to refine brand positioning, boost conversion rates, and drive revenue through data-driven decision-making.• Plan and execute 300+ end-to-end campaigns, blending content design, product photography, and e-commerce strategy to drive improvements in traffic and sales.• Conduct market and competitor research, transforming insights into actionable strategies to elevate brand through marketing strategy and content development. • Build and manage a remote creative team, overseeing recruitment, training, and performance to ensure high-impact content and campaign execution.• Develop self-initiated Tableau and Power BI dashboards to visualize client performance and support strategic decision-making. • Maintain a 4.9+/5 client satisfaction rating, consistently praised for strategic thinking, responsiveness, and the ability to bridge creative marketing with business solutions.

Education

• Universidad Sergio Arboleda

  Bachelor of Science (B.S.) in Marketing and International Business, Marketing

  2008 — 2014

• Griffith University

  DEP (Direct Entry Program), Academic English Course

  2014 — 2015

• TripleTen

  Certificate, Business Intelligence Analytics

• Universidad Sergio Arboleda

  Associate's degree, YETP (Young Executive Training Program)

  2013 — 2014