Ivan Ortiz

About Ivan Ortiz

I’m a seasoned Marketing Director and Blockchain Innovator with over 15 years of…

Experience

1. Marketing Director

   Ortiz Marketing Inc

   Jul 2018 — Present · Clifton, NJ, US

   Led development of SEO-optimized websites for small to medium-sized businesses using Wix (preferred), Shopify, Squarespace, and GoDaddy, increasing client website traffic by 45% and conversions by 30%. • Executed targeted email marketing campaigns via Constant Contact and GetResponse, achieving 25% higher open rates and 20% improved subscriber retention through personalized content. • Designed high-converting landing pages with Wix and LeadPages, optimizing UX and CTAs to drive 35% higher conversions for social media and online campaigns. • Managed multi-platform social media strategies (Instagram, Facebook, Twitter/X, TikTok, LinkedIn, YouTube), producing daily content with Movavi, Videoleap, Photoleap AI, and Canva, resulting in 50% follower growth and 40% engagement increase. • Analyzed campaign performance with Google Analytics and Click Magick, implementing A/B testing to optimize strategies, improving ROI by 30%. • Delivered Google Ads and SEO services, targeting high-intent keywords to drive 50% more relevant traffic and clicks. • Created marketing collateral (flyers, signs, stickers, t-shirts) to boost local customer acquisition by 20%. • Leveraged AI tools (ChatGPT, Grok, Rocket.New AI, Gamma AI, Photoleap AI, Canva) to produce content, edit visuals, and develop HR compliance presentations (e.g, sexual harassment policy for a cleaning company), enhancing client deliverables by 25% in visual appeal and effectiveness.

Skills

• Marketing Communications
• Facebook
• Customer Service
• New Business Development
• Event Management
• Marketing
• Sales
• Advertising
• Public Relations
• Online Advertising
• Email Marketing
• Sales Process
• Social Networking
• Social Media Marketing
• Management
• Event Planning
• Social Media