Ivan Mikhaylov
CEO @Adwist
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WORK HISTORY
CEO @Adwist
RU
ADWIST is an experienced AdTech company focused on products and customized solutions for Publishers, Agencies, Advertisers, Data providers and Vendors. Our solutions: Full Programmatic Stack (DSP, DMP, SSP, Bidder, Ad Exchange, Ad Server), White Label Advertising Platform, ML-powered Programmatic Solutions, CDP Solutions.I’m responsible for operational management of core business and looking for opportunities by launching new projects (pivot projects). Achievements- project became profitable for 6 months (from the launching)- total revenue was increased by 3 times in 4 years- ARPU was increased by 2.5 times- launched new operational business (sell / buy inventory)- launched new products: podcast & digital audio monetization platform (DSP), ad exchange (display & video ads), crypto ad network Management of 20+ persons.
EDUCATION
Lomonosov Moscow State University (MSU)
Диплом Специалиста, Оптимальное Управление
SKILLS
ABOUT IVAN MIKHAYLOV
I am passionate about business development and unlocking the potential of existing digital projects. With over 10 years of experience, I have successfully launched new projects and startups, working with digital platforms that reach 20M+ monthly active users. My expertise spans business development, marketing strategy, and product management for mobile apps, internet projects, and startups.Key strengths: management, establishing new partnerships, business development, marketing and product development. I launched several projects (successful and unsuccessful) over the last 10 years in the following industries: AdTech, VoD, TV, audio ads, TravelTech, AR, blockchain.
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