Ivan Markusek

Email Marketing Manager @Zalando

Managed daily send-outs for Lithuania, Romania and Slovakia, including preparation of emails, content suggestions and quality assurance\\\\n•Communicated on regular basis with content-producing teams (graphics and copy) to secure relevant resources for email\\\\n•Led operation and process improvement within the mail messaging team by removal of duplicate work to save 20% of the time on daily execution\\\\n•Implemented a new planning process in the mail messaging team that allowed each team member to have more flexibility in planning and provides better overview to stakeholders about localized activities\\\\n•Initiated and collaborated with the tech department on implementation of partial email automation, reducing the time to schedule emails by 60%\\\\n•Managed migration of 3 products across 15 countries between ESPs. Proactively collaborated with Tech CRM and Demand tech teams and communicated timelines and project adjustment. Delivered project on time with no major blockers, which allows for new capacity to improve direct marketing communication in the future through personalization and content diversity\\\\n•Formulated and structured global and localized reporting to identify new opportunities and KPIs relevant for more efficient decision-making in the future. Prepared the data structure in order to better communicate with stakeholders in data processing teams and carried out data audit to verify correctness of output.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n