Ivan Koshelnyi
Marketing Manager | Digital Marketing Specialist
- Role
- Digital Marketing Manager at Speedrack West
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Ivan Koshelnyi
Digital Marketing & Marketing DirectorPassionate and dynamic Digital Marketing and Marketing Director with over 6 years of in-depth experience in both traditional and digital marketing spaces. Having led multidisciplinary teams across various industries, I thrive in developing innovative, data-driven strategies and campaigns that drive business growth and improve customer experience. My expertise includes: Search Engine Optimization (SEO) Social Media Marketing (SMM) Pay Per Click (PPC) advertising Email Marketing Cross-channel marketing Conversion Rate Optimization (CRO) E-commerce strategies Brand Development and Storytelling Cross-functional team leadershipI am a strategic thinker and creative problem solver, always focused on the big picture while not losing sight of the details. I excel at blending creativity, analytical thinking, and a customer-centric mindset to create impactful narratives and digital experiences that resonate with audiences and drive sustainable growth.I am excited about leveraging my diverse skills to help organizations build a strong brand presence both online and offline and to navigate the ever-evolving marketing landscape.Let\'s connect! I\'m always open to exploring new opportunities and collaborations. Reach me on- LinkedIn Message- Phone / Face Time / WhatsUp +13•••••••23- Personal Email: f•••••••@gmail.com- Additional Email: d•••••••@gmail.com
Experience
Digital Marketing Manager
Sep 2023 — Present · Portland, OR, US
Built and led a 7-person marketing team from scratch. Managed recruitment onboarding and setup efficient workflows. Directed team strategy and operations, ensuring alignment with companygoals- Strengthened ties with the sales department, providing crucial support and materials to helpachieve sales targets- Played a key role in management meetings, contributing to company strategy and goal setting- Assisted with the company’s operational strategy, ensuring smooth day-to-day operations- Led efforts with Design and IT to overhaul the company’s digital presence, making our brandmore competitive online- Boosted brand visibility through innovative branding and promotional materials- Implemented a data-driven approach to track and optimize marketing campaign performance,starting from ground zero- Revamped our digital marketing strategy, leveraging market research and analytics to increaseonline engagement- Dramatically improved SEM and SEO results, driving significant increases in web traffic- Developed a clear, effective brand and communication strategy, significantly lifting sales andmarket presence- Executed multichannel marketing campaigns, increasing leads and sales- Upgraded social media tactics, growing engagement and followers by targeting content based onplatform algorithms- Managed marketing budgets and negotiate with vendors to maximize ROI- Utilized analytics tools like Google Analytics for targeted marketing strategies based on userdata- Refined client engagement methods, boosting satisfaction and loyalty metrics across all KPIs.
Education
Kyiv National University of Construction and Architecture
Master of Public Administration - MPA, Management of organizations
2017 — 2018
Kyiv National University of Construction and Architecture
Professional degree, Management in development
2018 — 2022
Kyiv National University of Construction and Architecture
Bachelor of Engineering - BE, Computer Science & Automation processes
2013 — 2017
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