Iuliana Nita
Head of Marketing and Sustainability @Westlake
Signup · Get unlimited contacts
WORK HISTORY
Head of Marketing and Sustainability @Westlake
Houston, TX, US
Created the PE technical product content and brand strategy by incorporating customer/market benefit into compelling value propositions. Build new website architecture and content for improved engagement. Implemented KPI and ROI tracking- Developed the market and business development strategy for the current specialty products and capabilities with a combination of market penetration, market development in adjacent markets/geographies and new product development- Worked across various divisions of Westlake to create business and technology synergies, market driven product portfolios, and promotion strategies- Built and facilitated execution of the PE sustainability strategy with focus on mechanical recyclability, biobased materials/ISCC+ certification, chemical recyclability and compostable materials. Translated customer needs along the entire value chain into a product strategy. Recommended M&A targets and JVs.
EDUCATION
The Manchester Metropolitan University
Doctor of Philosophy - PhD, Polymer Science
University POLITEHNICA of Bucharest
Chemical Engineer, Organic Chemistry
The University of Akron
Master of Business Administration - MBA, Marketing
SKILLS
ABOUT IULIANA NITA
Senior marketing professional with a proven track record of driving growth in specialty businesses through strategy development and execution, creative problem solving, and cross-functional team leadership.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.