Itzel Contreras Barajas
Account Leader @NielsenIQ
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WORK HISTORY
Account Leader @NielsenIQ
EDUCATION
Universidad Vasco de Quiroga, A.C.
Master's degree, International Commerce
Université Blaise Pascal (Clermont-II) - Clermont-Ferrand
Diplome, IBF - Doing Business with France
Università Bocconi
Master of Science - MS, Marketing & Communication
SKILLS
ABOUT ITZEL CONTRERAS BARAJAS
With 15+ years of global experience in market research and data analytics, I help FMCG and Beverage Alcohol brands uncover growth opportunities and navigate complexity through data-driven insight and strategy.In my current role, I manage a multi-million dollar portfolio at NielsenIQ, with a primary focus on maximizing client ROI, ensuring exceptional satisfaction, and deploying the full breadth of NIQ’s market research solutions. I’m recognized as a trusted partner and relationship builder, known for turning data into actionable strategies that deliver measurable outcomes and long-term business impact.A multilingual (Spanish, Italian, English), people-first leader, I’ve built and led high-performing cross-functional teams across the US and Europe. Beyond insights, I’m an active DEI advocate and ERG leader, honored with the HACR Corporate Achiever award for advancing equity in the workplace.
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