Itzel Contreras Barajas

Itzel Contreras Barajas

Account Leader @NielsenIQ

New York, NY, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2024 — Present

Account Leader @NielsenIQ

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EDUCATION

1999 — 2005

Universidad Vasco de Quiroga, A.C.

Master's degree, International Commerce

2003 — 2003

Université Blaise Pascal (Clermont-II) - Clermont-Ferrand

Diplome, IBF - Doing Business with France

2006 — 2007

Università Bocconi

Master of Science - MS, Marketing & Communication

SKILLS

Customer InsightAnalyticsBusiness StrategyConsumer BehaviorMarketingSegmentation and TargetingSales MetricsMarket AnalysisConsumption MetricsSwot AnalysisPresentation SkillsQualitative and Quantitative ResearchMicrosoft OfficeTrainingManagementNeeds AssessmentSalesforce.comBig Data AnalyticsPeople ManagementShopper MarketingCross-Functional Team LeadershipMarketing StrategyStory TellingMicrosoft PowerpointStrategic Insights DeliveryData AnalysisMarket ResearchSegmentationFast-Moving Consumer Goods (Fmcg)Consumer BehaviourCompetitive AnalysisFmcgMicrosoft ExcelStrategyB2b and B2c MarketingProject ManagementMarketing ResearchMedia Metrics

ABOUT ITZEL CONTRERAS BARAJAS

With 15+ years of global experience in market research and data analytics, I help FMCG and Beverage Alcohol brands uncover growth opportunities and navigate complexity through data-driven insight and strategy.In my current role, I manage a multi-million dollar portfolio at NielsenIQ, with a primary focus on maximizing client ROI, ensuring exceptional satisfaction, and deploying the full breadth of NIQ’s market research solutions. I’m recognized as a trusted partner and relationship builder, known for turning data into actionable strategies that deliver measurable outcomes and long-term business impact.A multilingual (Spanish, Italian, English), people-first leader, I’ve built and led high-performing cross-functional teams across the US and Europe. Beyond insights, I’m an active DEI advocate and ERG leader, honored with the HACR Corporate Achiever award for advancing equity in the workplace.

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Itzel Contreras Barajas — Account Leader at NielsenIQ in New York, NY, US | Unifers