Ashish Mishra

About Ashish Mishra

I’m a Web Analytics and SEO professional with a strong background in GA4, Google Tag…

Experience

1. Search Engine Optimization Executive

   VML

   Nov 2021 — Present · IN

   At VML, I work across multiple digital domains with a strong focus on analytics and performance optimization. My core responsibilities include:* Google Analytics (GA4)Setting up and configuring GA4 propertiesCreating custom reports and dashboardsDefining and tracking key performance indicators (KPIs)Monitoring user behavior, traffic sources, and conversion pathsAnalyzing audience demographics and engagement patternsCreating segments and goals to measure performance accurately* Google Tag Manager (GTM)Implementing and managing tracking tags without modifying codeSetting up custom events, triggers, and variablesDeploying tags for GA4, conversion tracking, remarketing, and moreEnsuring accurate data collection through debugging and testingCollaborating with developers and marketing teams for data strategy* Adobe AnalyticsAnalyzing user journeys and website performanceSetting up custom events and reportsUsing workspace dashboards for deep insightsUnderstanding attribution models and user behavior metricsIntegrating with Adobe Launch (if applicable)* Conversion Rate AnalysisEvaluating landing page performance and user flowIdentifying drop-off points in the funnelRunning A/B tests and analyzing outcomesRecommending UI/UX and content improvementsCollaborating with design and development teams to implement changes* SEO (Search Engine Optimization)Technical SEO: XML sitemaps, robots.txt, canonical tags, site speed optimization, mobile responsivenessOn-Page SEO: Meta tags, header tags, internal linking, keyword optimization, image alt tags.* CMS Content Management (Magento)Updating and managing content using Magento CMSUploading product descriptions, banners, and imagesManaging categories, tags, and metadata for SEO*Google Merchant Center & Facebook Business ManagerCreating and updating product data feedsEnsuring feed compliance with platform guidelinesTroubleshooting feed errors and optimizing product visibility

Education

• Rajiv Gandhi Prodyogiki Vishwavidyalaya

  Bachelor of Engineering - BE, Computer Science

  2006 — 2010

Skills

• Google Analytics
• Social Media Marketing
• Digital Marketing
• Search Engine Optimization (SEO)
• Online Marketing
• Keyword Research
• Link Building