Sanskriti Sinha
Strategic Digital Manager @Nexstar Media Group, Inc.
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WORK HISTORY
Strategic Digital Manager @Nexstar Media Group, Inc.
Lead delivery of integrated campaigns across TV, broadcast, digital, email, and social for two news stations and national partners (NBCU, Amazon Ads, Google Ad Manager), ensuring 100% on-time launches. Spearhead coordination between production, external agencies, & sales team, aligning assets, timelines, & approvals with business goals. Streamline internal workflows while overseeing creative workflows including trafficking, order entry, and billing reconciliation using Wide Orbit & CRMs, achieving 100% data accuracy. Produced 75+ post-campaign reports & analysis, providing actionable insights, improved ROAS by 27% & strengthened retention.
EDUCATION
University of Mumbai
Bachelor of Mass Media (BMM), Advertising
University of Arizona, Eller College of Management
MS in Marketing, Marketing
K.J. Somaiya Junior College of Science and Commerce
HSC, Science (Physics, Chemistry, Mathematics and Economics)
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Diploma of Marketing Management, Marketing Management
ABOUT SANSKRITI SINHA
Purpose-Driven Marketer | Global Campaign Specialist | Strategic Leader Hi…
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