Nicole Smith
Social Media Coordinator at Bakery Agency
- Role
- Social Media Coordinator at Bakery Agency
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Nicole Smith
With an adventurous and creative spirit, I\'m pursuing my passion for storytelling through…
Experience
Social Media Coordinator
Jul 2024 — Present · Austin, TX, US
Source, build, and nurture influencer partnerships generating over 1.5M impressions and 25K engagements, including collaborations with David Henrie (2.9M IG / 2.6M TikTok) and Alex D’Alessio (365K IG / 564K TikTok)Lead monthly briefs for LALA and Promised Land Dairy, integrating cultural calendars, trendspotting, and client KPIs to guide content planningCapture and edit 15–20 short-form videos per month for GE Lighting, scheduled across TikTok, Instagram, Facebook, and Pinterest using Sprout SocialUse Sprout Social and native analytics to track KPIs and present monthly and quarterly reports to clients, offering recommendations tied to post-level performance and audience behaviorManage community for four accounts, responding to ~150-200 weekly comments, DMs, and brand tags. Surface reactive opportunities and lead brand-to-brand replies aligned with voice and toneClient Portfolio: GE Lighting, Tree Hut, Shiner Beer, Texas Special, NatureSweet Tomatoes, Promised Land Dairy, LALA Foods
Education
University of Oklahoma
Bachelor's degree, Public Relations
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