Sumit Asthana

About Sumit Asthana

Sales & Marketing, Sales Enablement, Business Development, Key Account Management, Distribution Management, Channel Relationships, Product strategies, Strategic Initiatives, including R&R Rollout, Client Service, Revenue Growth. Hands-on experience with Channel Partners set-up & HNI Strategies, familiar with managing large team with strong relationship skills. Well Equipped and knowledgeable in business presentations and launching new channel partners.(Industry Exposure – Retail Assets, & Insurance):Managing Large Key Accounts, regular revenue inflow from relationships, product embedding and channel management. Experience of Cross-sell Management by identifying and creating new product lines through embedding of products with distributor banks products ensuring value for customer, distributor. Sales channel management experience of building business and ensuring revenue and top-line growth. Product Life Cycle Management integrating people, data, processes and business systems.Drive top line growth and support sales through new product launches, introducing new product variants, Sales and Marketing campaigns, Channel Incentives, Contests and Marketing Alliances. Monitoring and sustaining P&L of the product, Budgeting, making business projections, and drafting product policy & programs, leading launch of new initiatives; roll out cross-sell programs to generate additional revenues. Launch of various channels and managing multiple partnerships : Worked closely with Banks IT team in integrating Insurance system with Banks core banking system. Experience of setting up of back-end systems and processes to enhance sales and operational efficiency. Launch of IndiaFirst Health Card for Mediclaim plan it one of its kind of prepaid card used for cashless hospitalization. Awarded 2 years in a row with Achievers Award 2015-16 and 2016-17: Mumbai, Maharashtra, Madhya Pradesh, Chhattisgarh, Telangana, AP, Tamilnadu, Kerala, Karnataka, Jaipur, Delhi (PAN India - Priority Banking)

Experience

1. Senior Vice President - Bancassurance

   HDFC Life

   Sep 2025 — Present

Education

• St. Francis College

  High School, Mathematics and Computer Science

  1983 — 1995

• Institute Of Productivity and Management

  PGDBM, Management

  1999 — 2001

Skills

• Banking
• Crm
• Management
• Sales
• Training
• Marketing Strategy
• Channel Partners
• Analysis
• Project Management
• Analytics
• Performance Management
• Negotiation
• Team Building
• Direct Sales
• Product Development
• • Consumer Banking • Business Process Management • Key Client/Channel Retention
• Cross Selling
• Product Engineering
• Product Launch
• Customer Relationship Management (Crm)
• Team Management
• Business Development
• Business Strategy
• Management Information Systems (Mis)
• Business Relationship Management
• Sales Management
• Business Analysis
• Account Management
• Sales Operations
• Marketing