Lisa Maxwell
VP, B2B Marketing @ Mastercard | Cannes Lions Jury 2025
- Role
- Vice President, B2b Marketing for Digital Partners & Fintechs at Mastercard
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lisa Maxwell
I help businesses grow by listening carefully to guide decisions. I make sure people understand each other before they act across my business, industry, and community work.As Vice President of B2B Marketing at Mastercard, I work with fintechs and global partners to turn big ideas into work that actually lands in the real world. A lot of my job is about timing: bringing people together early, before decisions are locked in, and helping ideas move clearly from inside a company to the people they’re meant to reach.I started my career at Johnson & Johnson and GlaxoSmithKline Consumer Healthcare, working on brands that show up in everyday life. That experience stuck with me. Progress isn’t theoretical. You can feel it in your health, your habits, and the small choices you make every day.What I enjoy most is closing the gap between intention and experience. That’s usually where things break down. Listening carefully there saves time, energy, and a lot of clean-up later. To me, marketing isn’t just about telling stories; it’s about making sure what’s said is understood and useful.I bring that same instinct outside my day-to-day role. I’ve served on the 2025 Cannes Lions Creative B2B Jury and as a Top Juror for the Association of National Advertisers (ANA) B2 Awards over multiple years, which has given me a front-row seat to how B2B marketing continues to evolve. I’m drawn to work that doesn’t just sound impressive, but genuinely connects businesses, people, and real outcomes.I also serve on the board of the GrassROOTS Community Foundation. That work keeps me close to how decisions show up in real lives, especially for girls and women. It’s a different setting, but the same lesson applies: connection changes outcomes, especially when it happens early.
Experience
Vice President, B2b Marketing for Digital Partners & Fintechs
Mar 2023 — Present
Marketing lead for Global Partners and Fintechs in North America
Education
Baruch College
Bachelor of Business Administration (B.B.A.), Marketing
1993 — 1997
Duke University - The Fuqua School of Business
Master of Business Administration (M.B.A.), Business Administration and Management, General
2000 — 2002
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