Ivan Yip
Digital Marketing Strategist | B2B SaaS Expert | AI-Driven Campaign Specialist
- Role
- Head of Sales & Marketing at 42 Robots Ai
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Ivan Yip
I’m a hands-on Marketing Operations & Growth Strategist with over a decade of experience optimizing marketing technology, campaign execution, and demand generation in B2B SaaS. I specialize in marketing automation, paid media, conversion rate optimization, and data-driven decision-making. With 10+ years in Marketo, HubSpot, and Salesforce, I’ve built and optimized automation workflows, integrated APIs (Zapier, custom), and developed nurture sequences that drive engagement and lead conversion. I’ve managed performance marketing campaigns across Google, Meta, Bing, and LinkedIn Ads—focused on maximizing ROI and lead quality. Beyond the tech stack, I’ve led content marketing initiatives, including launching Thinkcurity as a separate thought leadership platform from Silvertrac. At 42robots, I developed GTM strategies, competitive analyses, and market segmentation insights during multiple product pivots. I thrive in high-growth SaaS environments, where I can blend strategy with execution—driving measurable marketing impact. Looking to connect with teams where I can optimize marketing technology, enhance automation, and scale demand generation.
Experience
Head of Sales & Marketing
Jul 2023 — Present
Spearheaded the development and execution of integrated AI-driven marketing strategies with the goal to enhance engagement and conversion rates.Designed and implemented AI-enhanced account management strategies to personalize customer interactionsProvided competitive analysis and AI-powered insights, driving business growth and market positioning.
Education
Laney College
Associate's degree, Humanities
2007 — 2010
SAE Expression College
Bachelor's Degree, Digital Filmmaking
2012 — 2014
Laney College
Associate's Art, Media Communication
2007 — 2010
Skills
- Social Media
- Microsoft Excel
- Adobe Premiere Pro
- Microsoft Office
- Video Production
- C++
- Video Editing
- Java
- Adobe Photoshop
- Os X
- Windows
- Web Design
- Research
- Css
- Final Cut Pro
- Hubspot
- Html
- Adobe After Effects
- Interaction Design
- Microsoft Word
- Customer Service
- Editing
- Adobe Premiere
- English
- Photoshop
- Adobe Creative Suite
- Apple Osx
- Public Speaking
- Directing
- Powerpoint
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