Jae S.
Content Strategist | UX Writer | Copywriter | Creativity + Data-driven + Strategy
- Role
- Content Strategist at Caribou Financial, Inc.
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jae S.
I\'m passionate about finding common ground between Creativity, UX and tech because everyone should have a seamless experience engaging with a product. If you are looking for a spunky oddball, then let\'s chat about new emerging techs, or Trader Joe\'s bargain.
Experience
Content Strategist
Jul 2025 — Present · New York, NY, US
Drove AEO-focused optimization that increased AI Overview–triggering keywords by 54%, expanding visibility in AI-driven search results and improving top-of-funnel discovery for high-intent queries.Owned end-to-end content production across web and social, publishing ~15 assets/month and leading 1 integrated campaign/month spanning paid, lifecycle, and organic channels.Led lifecycle content, improving CTR by 11% and CVR by 3% through iterative testing and message refinement.Partnered with Product to support launches with full messaging packages (landing page + lifecycle comms + internal enablement), contributing to 8% incremental application starts and improved downstream conversion from launch traffic.Established performance feedback loops using data analytics to drive quarterly improvements of 12% in engagement and 5% in conversion by translating customer insights into copy and structure changes.
Education
University of California, Berkeley
Bachelor of Arts - BA, English Language and Literature/Letters
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