Itsik Akiva

About Itsik Akiva

Global Gaming Business Magazine\'s 25 People to Watch for 2020**…

Experience

1. Founder

   Headway Consulting

   Jan 2013 — Present · Boston, MA, US

   Headway specializes in devising and executing marketing and product strategies for an array of online companies - from those who are just getting started to well-established organizations looking to optimize their performance, branch out with new products or expand into new markets.We offer a wide range of marketing and operations services and can be as involved as needed in simultaneously advancing multiple aspects of the business, all while taking a very practical and hands-on approach.Sample of current and former projects:MyDocendo – Full design and implementation of product, marketing and monetization strategies (web and mobile apps) for a new interest-based social network and online collaboration tool focused on high-school and college students (expected Beta Jan 2017)Golden Nugget Casino - Devising, implementing and executing online and mobile marketing strategies for the legendary gaming brand as it launches its online products in regulated U.S. states.Game Show Network (GSN)- Creating and implementing a go-to-market strategy enabling this leading U.S. casual games brand to successfully expand its marketing efforts into Affiliation and Partnerships.AllSeated.com – Examined and recommend monetization models and strategies along with supporting technology for this collaborative event management platform and online marketplaceWin2Day – management of User Acquisition for a 3D social gaming mobile app, including optimizing mobile traffic sources, developing and automating tracking and reporting, and managing project’s overall budget

Education

• Tel Aviv's College of Management (Hamaslool Ha'akademi shel Hamichlala Leminhal)

  BA, Communications and Management

  2000 — 2004

Skills

• Sem
• Web Analytics
• Crisis Management
• Online Gaming
• New Media
• Media Buying
• Ppc
• Affiliate Marketing
• Leadership
• Marketing Communications
• Mobile Marketing
• SEO
• Affiliate Management
• Social Media
• Pay Per Click (Ppc)
• Web Marketing
• Marketing Strategy
• Conversion Optimization
• Public Relations
• Business Development
• Search Engine Optimization (SEO)
• B2b Marketing
• Digital Marketing
• Online Advertising
• Online Marketing
• Digital Strategy
• Crisis Communications
• Management
• Digital Media
• Marketing
• Advertising
• Social Media Marketing
• Strategic Partnerships
• Email Marketing
• Lead Generation
• Customer Acquisition
• Online Lead Generation
• Campaign Strategies
• Search Engine Marketing (Sem)
• Strategy