Gurdeep Singh
Senior Growth Executive- Lenskart | Ex Fire-Boltt | DU’21
- Role
- Senior Executive- Growth Marketing at Lenskart.com
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
Experience
Senior Executive- Growth Marketing
Nov 2024 — Present · Gurugram, IN
Optimized app install and engagement campaigns to drive high-quality user acquisition and revenue growth-Analyzed daily & weekly metrics for installs, traffic, revenue, and orders to optimize campaign performance-Worked with analytics teams to structure data for accurate performance tracking and reporting-Collaborated with finance to ensure timely invoicing, vendor payments, and budget tracking-Optimized targeting and bidding strategies using audience segmentation and funnel analysis-Managed A/B testing across creatives, audiences, and bidding strategies to optimize ROAS-Collaborated with creative teams to deliver high-converting ad assets based on performance insights.
Education
Shaheed Bhagat Singh College
Bachelor of Commerce - BCom
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