Gaurav Bharti

About Gaurav Bharti

I solve the hardest problem in financial services marketing: acquiring ultra-high-net-worth clients profitably at scale.With 3.5+ years at Performics (Publicis Groupe), managing $1M+ annual budgets for Tier-1 financial institutions, I\'ve specialized in cracking HNWI acquisition for premium banking clients where every lead counts.RECENT IMPACT (Tier-1 Premium Bank, Singapore)As paid media lead, our team delivered:→ 88% reduction in acquisition cost ($5,956 to $705 per HNWI)→ 167% increase in HNWI acquisitions (12 to 32 monthly)→ $1M+ annual ad spend consistently optimizedThe approach: Wealth-based audience segmentation, life-stage targeting, aggressive weekly optimization cycles, and ML-powered bidding strategies that amplify human expertise.WHAT I BRING- Campaign Architecture: High-precision multi-platform campaigns across Google Ads, Meta, SA360, and programmatic channels with sophisticated attribution modeling- Strategic Optimization: Systematic performance improvement through weekly analysis, continuous creative testing, and conversion-focused bidding (Target CPA, smart bidding)- Client Leadership: Weekly strategy presentations with international stakeholders, mentoring and training team members on advanced platform capabilities and HNWI-specific targeting, and regulatory compliance across all campaignsPlatforms: Google Ads (Search, Performance Max, Demand Gen, GDN), Meta Ads, SA360, DCM, Google Tag ManagerIf you\'re running Google Ads for financial services and your acquisition costs are higher than they should be — let\'s talk.

Experience

1. Associate Performance Media

   Publicis Groupe

   Oct 2024 — Present · Maharashtra, IN

   Leading paid media for a Tier-1 International bank\'s premium wealth management division - targeting ultra-affluent clients acquisition in Singapore.MEASURABLE IMPACT- Contributed to 88% reduction in HNWI acquisition cost (from $5,956 to $705) while scaling qualified lead volume 167%—delivered through precision targeting, systematic optimization, and cross-functional collaboration- Orchestrate $100K+ monthly ad budgets across Google Ads, Meta, SA360, and programmatic platforms optimized for prospects with significant investable assetsSTRATEGIC EXECUTION- Design and launch high-precision campaigns using wealth-based segmentation, life-stage triggers, and multi-touch attribution across customer journeys- Drive weekly optimization cycles: search query audits, audience refinement, creative testing, and budget reallocation based on performance data- Lead weekly client strategy calls with Singapore stakeholders—presenting insights, recommendations, and campaign performance analysisLEADERSHIP & COLLABORATION- Train and mentor 4 team members on Campaign Setup, SA360 bid management, DCM implementation, audience targeting strategies, and HNWI-specific optimization techniques- Partner with analytics, creative, compliance, and client success teams to ensure seamless execution and regulatory adherence across all campaigns- Expand expertise across other tier-1 retail and wealth management banking products (Credit Cards, Mortgages, Payall, ECM ), building comprehensive financial services marketing knowledgeCore platforms: Google Ads, Meta Ads, SA360, DCM/CM360, Google Tag Manager, IAS

Education

• Kraftshala

  Digital Marketing, Paid Media

• Teerthanker Mahaveer University, Moradabad

  Bachelor of Science - BS, Chemistry

  2019