Gabriel Green
Creative Production Manager @Ama
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WORK HISTORY
Creative Production Manager @Ama
London, GB
Leading dynamic audio production for personalised advertising campaigns at adtech company AMA, where I oversee the entire creative production process from script development through to final delivery. AMA produce personalised audio advertising that combines creative technology with data-driven customisation to deliver more relevant and engaging audio experiences for listeners. My role involves- Managing the production of dynamic audio campaigns for major brands (e.g Chase Bank, Ford, Lego, Cancer Research, Uber, Hotels.com and Ford), ensuring high-quality personalised creative that leverages real-time data-driven signals- Collaborating with stakeholders, voice talent, and sound engineers to produce dynamic audio assets that seamlessly adapt based on listener context- Guiding clients and agencies through the unique requirements of dynamic audio production, from script formatting to recording sessions- Directing recording sessions to ensure proper capture of all dynamic variants while maintaining consistent tone and quality- Quality assurance of all dynamic audio deliverables, ensuring technical specifications and creative standards are met- Optimising production workflows and establishing best practices for dynamic audio creation
EDUCATION
Cape Cornwall Secondary School
I have 10 GCSEs including English and Maths & OCR Level 2 Award and Certificate in Creative iMedia
Truro and Penwith College
English Language and Literature, Film Studies, Photography AS
University of Westminster
Bachelor of Arts (BA), Radio and Digital Production
ABOUT GABRIEL GREEN
From producing an award-winning documentary for BBC Radio 4 to pioneering personalised data-driven audio campaigns at adtech company AMA, my career has been defined by a passion for audio and a drive to innovate. As a Creative Production Manager, I\'m fascinated by the potential of AI and personalisation to transform how we create and experience sound.Based in London, I\'ve spent over a decade honing my skills in audio production, creative direction, and digital content creation. I\'m a firm believer in the power of storytelling, and I strive to create content that resonates on a human level, even as I push the boundaries of what\'s possible with technology.
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