Devraj P.
Founder & CEO
- Role
- Founder & Chief Energy Officer at Jivati
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Devraj P.
I’m Dev, a first-generation Indian American founder building companies that reflect…
Experience
Founder & Chief Energy Officer
Mar 2019 — Present · Irvine, CA, US
Jivati is the first Indian-inspired alcohol brand in the U.S, created to bridge the cultural gap I felt growing up as a first-generation Indian American.I never saw anything in the beverage aisle that reflected my story or the stories of millions like me. Indian food went global. But the beverage aisle? Still empty. Jivati exists to change that.More than a drink, Jivati means “to live.” It’s a celebration of life, infused with Ayurvedic wisdom to inspire a new way to drink: grounded in clarity, balance, and purpose, with a vision to bring Indian drinking culture to the world stage.
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