Chrissy Funk
Communications & Marketing Leader ➥ Multi-Channel Marketing | Brand Building | Integrated Communications | Audience Engagement & Retention | Digital Transformation | itschrissyfunk.com
- Role
- Marketing Director at Wdbj7
- Location
- Roanoke, VA, US
- LinkedIn followers
- 500 followers
About Chrissy Funk
I am a resourceful, creative, and focused professional with a seasoned marketing…
Experience
Marketing Director
Jul 2023 — Present · Roanoke, VA, US
As the Marketing Director/Creative Services Director, I am accountable for leading a team of 4 creative direct reports to manage all aspects of the production cycle (from conceptualization through pre-production, production, and post-production) for a range of multi-channel advertising, marketing, and media collateral for the television\'s brands.I manage and continually refine the creative process to expand viewership and ensure strategic alignment with business and financial objectives.Among my accomplishments to date, I have: Kept the station in the #1 position in all key dayparts: morning, afternoon, early evening, late news, along with, our two lifestyle shows. Surpassed 2023 digital metrics in nine months. Assessed rating system data to identify cross-audience marketing and content development opportunities. Established creative policies and marketing processes that are standardized, scalable, and informed by industry best practices. Launched two image campaigns on Super Bowl Sunday (2024); Breaking News and Target 7. Managed all aspects of on-air inventory, media planning, and ad scheduling. Developed a suite of campaigns including: brand and seasonal weather image campaigns, image campaigns, and proof of performance advertising.
Education
State University of New York College at Plattsburgh
Communications
2002 — 2006
Skills
- Broadcast
- Avid
- Adobe Audition
- Video Production
- Producing
- Video
- Breaking News
- Photography
- Broadcast Television
- Social Media
- Social Networking
- Multimedia
- News Writing
- Social Media Marketing
- After Effects
- Enps
- Photoshop
- Field Producing
- Avid Media Composer
- Editing
- Avid Newscutter
- Public Relations
- Media Relations
- Copywriting
- Journalism
- Post Production
- Non-Linear Editing
- Advertising
- Video Editing
- Premiere
- Videography
- Blogging
- Radio
- Broadcasting
- Storytelling
- Press Releases
- Digital Media
- Web Content
- Television
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