Ben Richardson

Experience

1. Director, Off-platform Audience Strategy (Social Audio Video)

   Condé Nast

   Oct 2024 — Present · New York, NY, US

   I lead a central team that focuses on audience strategy for audio, social & video across all of Condé Nast\'s global brands. I work across our global brand social & audience development teams, as well as external partners like Meta, TikTok, Apple & Spotify, to set & implement best practices that drive social, audio & FAST growth and help meet overall company KPIs. My team also produces & manages central resources varying from guides on tentpoles like the Met Gala to managing our social tech stack. Analytics is a big focus - driving insights, managing the KPI setting process, project managing dashboard builds, and being a key marketing stakeholder for audio & social alongside data engineering, product and tech teams. I also manage audience development for our slate of 17 active podcasts, and have launched over a dozen new/rebranded shows since starting at Condé. We\'re directly integrated with brand & production teams to drive growth for the past 2 years across our owned channels and via audio marketing as well. Narrated audio is one additional strategic focus - working across product, production and editorial to use technology to meet our audience in this new format on our websites, apps and with external partners.

Education

• New York University

  Bachelor’s Degree, Critical Theory, Entertainment Business