Alyssa Lin
Social Media Specialist @Creator.co
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WORK HISTORY
Social Media Specialist @Creator.co
Create and execute tailored social media strategies aligned with brand voice, marketing goals, and seasonal trends- Manage multi-brand content calendars for CPG and services brands including Green Valley Lactose Free, Meyenberg Goat Milk, myFICO, Nature Clean, and SkyFlakes Crackers-Blend data-driven insights with creative storytelling to elevate brand value, drive engagement, and achieve measurable growth- Collaborate with account managers for UGC and influencer to amplify brand ecosystems through UGC and creator partnerships- Stay current on platform updates, algorithm shifts, and emerging trends to optimize organic and paid growth strategies
EDUCATION
Sungkyunkwan University
Bachelor of Business Administration - BBA
UBC Sauder School of Business
Masters of Management
The University of British Columbia
Bachelor of Arts and Masters of Management Dual Degree
ABOUT ALYSSA LIN
Hi my name is Alyssa! I attended the University of British Columbia majoring in Sociology with a dual degree in the Masters of Management. With experience in social media marketing and account management. A little bit about me: I am a content creator on Instagram @alyssatryons (11K) & TikTok (54K)@itsalyssaskins utilizing my passion for beauty and lifestyle to personalize content for my audience Managed social media accounts and helped build an organic following from 1400 to 14.8K Created multiple viral reels and TikToks for brands and on my own page ranging from 1.5M to 4.6M views Utilizing my knowledge in social media to create strategies to grow organically Executed events on campus as a campus representative with Victoria Secret PINK to over 500 students Leading meetings with multiple groups to help build their content and marketing strategies, growing MoM impressions by 200% Took an exchange term at Sungkyunkwan University in Seoul, South Korea and collaborated on multiple group projects Top 10 National Finalist for L\'Oreal Brandstorm 2023 I\'m always looking for new opportunities and open to chat! Feel free to send me an email at i••••••••@gmail.com
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