Allison Eng
Crm & Campaign Ops Contractor @DoorDash
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WORK HISTORY
Crm & Campaign Ops Contractor @DoorDash
Campaign Operations & Customer Retention
EDUCATION
BrainStation
Certificate, User Experience Design, Web Page, Digital/Multimedia and Information Resources Design
UBC Sauder School of Business
Master of Management
The University of British Columbia
Bachelor of Arts - BA, MULTI/INTERDISCIPLINARY STUDIES
ABOUT ALLISON ENG
Lifecycle marketer with 5+ years of experience leading end-to-end lifecycle programs that drive retention, product adoption, and revenue. I specialize in building and scaling personalized, data-driven campaigns across email, push, in-app, and web—leveraging tools like Braze, customer segmentation, and A/B testing to optimize performance. My work spans high-growth B2C and fintech environments, where I’ve aligned lifecycle strategies with cross-functional teams in product, growth, and marketing. Expert in lifecycle journey design, marketing automation, and experimentation Proven track record increasing LTV, reactivation, and onboarding conversion Skilled in campaign strategy, execution, and performance analysisOutside of lifecycle marketing, I run a creative studio where I help founders and emerging businesses craft brands that scale, from logos to full visual systems.
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