Soumya J.
Digital Marketing & Growth Strategist | AI-Enhanced Digital Marketing (SEO, Content, PPC & MarTech) | Data-Driven, Customer-Focused, Creative Thinker
- Role
- Digital Marketing Specialist at Propbot.Com
- Location
- Udaipur, RJ, IN
- LinkedIn followers
- 500 followers
About Soumya J.
Digital Marketer & Growth Strategist with 5+ years of experience across content marketing, SEO, paid media (PPC), social media, email marketing, and marketing operations. I specialize in building data-driven, customer-focused marketing strategies that connect brands with the right audience through creative campaigns, performance optimization, and measurable outcomes.I have hands-on experience in content strategy for websites and social platforms, SEO execution (on-page, technical, and backlinks), paid advertising across Google, Meta, and LinkedIn, email and lifecycle campaigns, and CRM-based marketing workflows. I monitor analytics, dashboards, and campaign performance to continuously improve engagement, conversions, and ROI across channels.I leverage modern marketing tools, including AI-supported workflows, to enhance content ideation, ad creative testing, campaign optimization, and performance reporting. My work focuses on understanding customer behavior, funnel performance, and cross-channel journeys, enabling scalable growth rather than one-off tactics.With practical exposure to MarTech and marketing automation platforms, I streamline campaign execution, CRM management, and reporting while collaborating closely with sales and customer experience teams to improve lead quality, engagement, and retention.My background in journalism and mass communication strengthens my ability to craft clear messaging, compelling narratives, and high-impact creative assets across digital touchpoints.I thrive in roles that value strategy-led execution, creative problem-solving, and data-backed decisions, continually evolving with emerging marketing technologies and best practices.
Experience
Digital Marketing Specialist
Oct 2025 — Present
Education
Patna University
Masters in Journalism and Mass Communication, Communication, Journalism, and Related Programs
2018 — 2020
Tilka Manjhi Bhagalpur University (TMBU)
Bachelor's degree, Business Management
Indira Gandhi National Open University
Diploma, Business Communication
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