Srinivasan C.
Senior Manager, Analytics and Decision Science, Credit Cards @CIBC
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WORK HISTORY
Senior Manager, Analytics and Decision Science, Credit Cards @CIBC
Toronto, ON, CA
Led analytics engagement with the product team to evaluate business decisions.• Modeled P & Ls for various business initiatives, identifying cost-saving opportunities.• Supported Decision Science teams with initial data assessment and business case analysis.• Identified revenue leakage of (CAD) annually within the first 6 months on the role.
EDUCATION
Narsee Monjee Institute of Management Studies
Master of Business Administration - MBA
Manipal Institute of Technology
Bachelor of Engineering - BE
Humber College
Sales and Marketing Connections Program in conjunction with ACCES Employment Services
SKILLS
ABOUT SRINIVASAN C.
Marketing and Analytics professional with experience in Telecom and Banking with large corporations. Expert in the Payments business, with stints in revenue generation, customer segmentation, new product launches, loyalty management, risk management and analytics / modelling- Work in Marketing includes Customer Segmentation Strategies, Campaign Management, Driving spends, Engagement, Activation and increasing loyalty- Work in Risk Management includes Customer Segmentation, Designing Loss prevention programs and tools, P&L reporting, A/B testing- Work in Analytics includes identifying gaps, creating dashboards that bring out the story, presenting to C-Suite and simplifying data for the overall team. Have a keen eye for detail and for numbers- Work in Loyalty includes P&L Management, Vendor management and Driving change in customer behavior - MBA focused in Marketing from Narsee Monjee Institute of Management Studies, Mumbai, India Run a small time Youtube channel on investing and Finance by myself.
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