Itisam Hassan

Senior Ux Researcher @SSP Group plc

London, GB

Optimized Global OAT Systems: Led UX research for SSP’s 90+ airport brands (e.g, Heathrow, Gatwick), improving user satisfaction and operational efficiency through data-driven testing and iterative design.•Omnichannel UX for High-Traffic Environments: Drove user research for major brands (e.g, Burger King) to improve kiosk experiences in airports, boosting engagement and adoption through targeted insights.•Luxury App Design for Vinery, Heathrow: Directed UX Research strategy and design for a multilingual luxury dining app, enhancing user journeys and achieving top-tier customer satisfaction.•E-Commerce Conversion Boost: Led UX research for Millie’s Cookies, using heatmaps and A/B testing to streamline mobile checkout, resulting in improved conversions and a better user experience.•Loyalty Program Innovation: Enhanced Upper Crust’s loyalty strategy through user research, shifting to reward-based engagement and increasing customer retention.

University of Westminster

BA Criminology & Development studies