Itir Clarke

WORK HISTORY

EDUCATION

SKILLS

ABOUT ITIR CLARKE

I am an innovative product marketing and management professional with 20+ years of high tech and security industry experience. As a Product Marketing Group Manager at Proofpoint, my responsibilities include positioning and messaging of our Information Protection solutions, evangelizing our people-centric approach to data and cloud security, definition and execution of campaigns and promotions, and sales enablement. I work closely with product management, threat research, and corporate marketing to bring new data loss prevention, cloud security, and insider threat management capabilities to the market. I also collaborate with cloud security organizations such as Cloud Security Alliance and analyst firms on market research projects, conducting surveys to develop educational reports on data and cloud security trends and customer requirements. As an OEM Marketing Manager at Brocade, I successfully developed go-to-market strategies and enabled sales through our major OEMs such as HP, Dell and Hitachi Data Systems. My responsibilities included product positioning and messaging for joint solutions as well as launch campaigns and sales programs. In my role as a Cisco Sr. Product Manager, I worked closely with engineering, integration partners, and vendors to bring new server products to market. I also collaborated on multiple market research projects, conducting customer interviews, surveys and competitive analysis as well as building financial models for new products and services. I am a data-driven decision maker, adept at relationship building and skilled at communicating technical and strategic vision to customers, analysts, partners and other stakeholders. Product strategy and roadmaps | Market assessment | Go-to-market strategy Product marketing and launch | Partner marketing | Business Development