Itai Keshet

About Itai Keshet

I’m an online marketer with a passion for Organic Growth. Skilled in strategic planning and implementation; able to develop data-driven models to support decision-making strategies. My background in Industrial Engineering and project management allows me to prioritize effectively, multi-task and achieve objectives within time and budget.I currently focus on top funnel BI analysis with the intent of increasing organic user acquisition for different gaming platforms (ASO/Web/Console).

Experience

1. Director of Cross-platform Store Discoverability & Optimization (Aso Web Llms Console)

   Scopely

   Jan 2023 — Present · Los Angeles, CA, US

   I oversee store discoverability across all Scopely\'s games on the Google Play Store and the App Store, as well as non- mobile platforms like Steam, console, and web. My primary focus is on increasing organic downloads by enhancing our games\' visibility and conversion rates (CVR). Driven by a disruptive mindset, I constantly challenge the status quo, asking tough questions and leveraging data-driven testing to uncover the most effective strategies. My vision is to push boundaries and lead innovation in the ever-evolving gaming industry.

Education

• Technion - Israel Institute of Technology

  Bachelor of Science (BSc), Industrial Engineering and Management

Skills

• Team Leadership
• Industrial Engineering
• Strategy
• Marketing
• Business Strategy
• Business Development
• Online Marketing
• Customer Service
• SEO
• Microsoft Project
• Microsoft Office
• Start-Ups
• Marketing Communications
• Ms Project
• Product Management
• Marketing Strategy
• Product Development
• Analysis
• Project Planning
• Project Management
• Manufacturing
• Team Management
• Marketing Management
• Management