Iris Yen-Kastoff
Purpose-Driven Thought Leader | Insights, Strategy, Marketing | Empowering Meaningful Change through New Perspectives
- Role
- Director of Brand Marketing and Communications at Huckleberry Labs
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Iris Yen-Kastoff
Do good through great work. I believe in pursuing the change I care about most in the world through transformative work. I find purpose in deeply understanding the intersection of consumer needs, business opportunities, and social impact by leading research and strategy grounded in curiosity and empathy.When am I at my best? I thrive when decoding complex data into simple, tangible strategic shifts that drive forward progress—for consumers, for the organization, and for society. I love collecting dots and creatively connecting them to uncover new insights, weaving art and science into an impactful story that sparks change.What is my proudest accomplishment? I spearheaded groundbreaking research on gender equity and sport that ignited enterprise-wide strategic change at Nike, which ultimately reimagined a world of sport for girls and women. Always anchored by values: courageous contribution and fierce compassion.My areas of expertise include:_Qualitative and Quantitative Market Research Management_Consumer Insights Analysis and Synthesis_Building Research Presentations into Innovative Formats_Leading Research Socialization and Corporate Strategic Integration_Cross-Functional Stakeholder and Vendor Partnership_Brand and Product Marketing Strategy and Execution_Brand Strategy and Change Model DevelopmentLet\'s chat about the change we can create together.
Experience
Director of Brand Marketing and Communications
Jan 2025 — Present
At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.We believe every family should feel taken care of—which is why we’re growing quickly and expanding our brand and product offerings to help every family thrive.
Education
Harvard Business School
Executive Education, Purpose and Profit: Creating Shared Value
2022 — 2022
The University of Texas at Austin
BBA, BA, Business Honors, Marketing, Plan II Honors Program
Harvard Business School Online
Other; Certificate in Sustainable Business Strategy
Universidad Pontificia Comillas
Bachelor of Business Administration (BBA), Mercadotecnia
2009 — 2009
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