Isteyaq Ahmed
National Head- Digital at Red FM
- Role
- National Head- Digital at Red Fm
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Isteyaq Ahmed
Forward-thinking digital professional from broadcast media and sports industry, offering a unique combination of creativity and analytical skill with the ability to assess both vantage points simultaneously.With a firm foundation in offline media, such as TV, Radio and print, I have launched new category, and brand relaunches in emerging markets across India & Indian diaspora audience in UK. Directed the creation of marketing strategy and steered the execution of marketing programs. Specialties: Digital Strategy, Digital IP\'s, Brand Building, New Market Penetration, Budget Planning & Execution, Team Building, Digital and Televised events.
Experience
National Head- Digital
Oct 2015 — Present · New Delhi, IN
I am working directly with the business head to develop the digital IP portfolio and transform Red FM into a digitally relevant brand that drives the next level of growth trajectory for the business. • Built Digital IP’s and managed the presence of content across platforms • Managed a holistic strategy that delivered the overall business objectives • Worked as a bridge between sales, production house, & developers. • POC for digital partnerships, platform partnerships, & talents
Education
Indian Institute of Management Ahmedabad
MDP, Brand Management
2008 — 2008
IBS Hyderabad
PGDBA, Marketing & Finance
1998 — 2000
Aligarh Muslim University
BA Hons, Economics
1995 — 1998
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