Issa Burton
Sr Director of Growth Marketing @New Jersey Bariatric Center
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WORK HISTORY
Sr Director of Growth Marketing @New Jersey Bariatric Center
NJ, US
Strategic Thinking & InnovationData-driven insights - Drive consistent growth in client acquisition using marketing analytics resulting in a 15% increase in conversion rates. Leadership & CommunicationCross-functional Collaboration: By partnering with internal and external stakeholders, I continuously create integrated campaigns that deliver above standard results.
EDUCATION
Florida Institute of Technology
Bachelor of Arts - BA, Business Administration/ Marketing
Fashion Institute of Technology
Associate of Science - AS, Communication Design
ABOUT ISSA BURTON
As a data-driven Marketing Strategist, I specialize in building acquisition and engagement campaigns for organizations. I leverage my digital marketing, content creation, and analytical expertise to craft targeted strategies that generate measurable results. What I\'m proud of- Increased website traffic by 35% for a leading healthcare organization, contributing to a 18% rise in new patient consultations- Developed and executed a targeted social media campaign that boosted engagement by 42% for a software device start-up- Led the transformation of a marketing department, resulting in improved performance and 36% increase in new business within 6 months. My key skills include- Digital and traditional marketing channels - Patient/customer journey mapping and analysis - Data analysis and strategy - Campaign optimization and ROI tracking Email: i••••••••@gmail.com
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