Isreal Lawstuen
Partner Marketing Director @ Jamf | Account-Based Marketing | Go-To-Market | Demand Generation | I help SaaS companies scale channel-sourced revenue ($360M+) and drive pipeline (+47% YoY)
- Role
- Director of Partner Marketing at Microsoft
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Isreal Lawstuen
Hi, I’m Isreal I’m a partner marketing leader with 15+ years of experience helping SaaS and tech companies grow through partner-first strategy and ecosystem alignment. I didn’t start out in marketing, I came up through technology sales. But it wasn’t the right fit, what I did love was strategy. Helping entire companies grow, not just hitting a number. So I pivoted, from chasing individual deals to designing programs that bring the right people together to drive company impact at scale. Today, I lead partner marketing at Jamf, where I built the function from scratch. What started as one person has grown into a global team managing $3M+ in budget and influencing 60% of the company’s revenue, that’s $360M+ in channel-sourced ARR. So I’ve learned to think like this: From “how do we get leads?” To “how do we enable others to scale with us?” What drives me most is helping others win. I lead my team the same way I parent, by building them up, backing them fully, and helping them find the lane where they thrive. Some work I’m proud of:$360M+ in channel-sourced ARR 47% YoY growth in partner-sourced pipeline monthly users on our global partner portal 180+ partner attendees from 25 countries at our first global summit. 50% YoY growth resellers in partner program If you\'re growing a partner ecosystem and are focused on enablement, pipeline, or go-to-market alignment, I’d love to connect. i••••••••@gmail.com
Experience
Director of Partner Marketing
Oct 2025 — Present · Redmond, WA, US
My primary responsibility will be building GTM Strategy for Global SSPs across all Microsoft products
Education
Winona State University
Bachelor of Arts (B.A.)
1993 — 1997
Skills
- Channel Partners
- Product Management
- B2b Marketing
- Go-to-Market Strategy
- Strategic Partnerships
- Data Center
- Resellers
- Marketing
- Strategy
- Customer Relationship Management (Crm)
- Crm
- Sales
- Channel Sales
- Partner Management
- Marketing Strategy
- Product Marketing
- Account Management
- Strategic Planning
- Wireless Technologies
- Channel
- Telecommunications
- Sales Enablement
- Multi-Channel Marketing
- Solution Selling
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