Isra Barriga Moreno
Global VP Performance Marketing | Xebia
- Role
- Global VP Performance Marketing at Xebia
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Isra Barriga Moreno
Global digital B2B marketer with 20 years of hands-on experience in performance…
Experience
Global VP Performance Marketing
Jul 2023 — Present · NY, US
In charge of orchestrating innovative and results-driven campaigns that fuel pipeline growth. I lead a dynamic team of 15 digital marketers across web, SEO, social media, and 360 campaign design initiatives. In H1 FY24, we have enabled the creation of $35 million in pipeline. Deep understanding of the digital landscape and close partnership with Product marketers and sales teams to deliver measurable ROI. My expertise is leveraging data-driven insights to optimize marketing efforts across multiple channels, ensuring alignment with business objectives and brand awareness and maximizing growth opportunities.I am passionate about fostering a collaborative, high-performance culture and empowering my team to achieve exceptional results and professional growth. I strive to drive sustainable success and innovation in the ever-evolving digital marketing arena by staying ahead of industry trends and refining our approach. We are currently deploying #AI across our web and design teams.
Education
American Institute of Technology
Associate's degree, Business Administration and Management, General
1996 — 1998
MIT Sloan School of Management
PGD in Digital Business, Business, Management, Marketing, and Related Support Services
2018 — 2019
University of Geneva
Certificate, Business Administration and Management, General
2002 — 2002
University of Saint Thomas - Miami, Fl
Bachelor of Business Administration (BBA), Marketing/Marketing Management, General
1999 — 2002
Skills
- Online Advertising
- Marketing Strategy
- Marketing
- Social Media Marketing
- Market Research
- Public Relations
- Marketing Management
- Business Development
- Social Media
- Web Development
- Strategic Planning
- Negotiation
- Business Strategy
- Event Management
- Customer Service
- Sem
- Digital Marketing
- Ppc
- Management
- Direct Marketing
- Global Strategy
- Google Adwords
- Web Analytics
- Project Management
- Online Marketing
- Email Marketing
- Google Analytics
- SEO
- Advertising
- E-Commerce
- Brand Development
- Digital Strategy
- Spanish
- Brazilian Portuguese
- French
- Italian
- Website Localization
- Marketing Communications
- Start-Ups
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