Isobel Forsyth
Senior Research Executive @SMRS
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WORK HISTORY
Senior Research Executive @SMRS
Manchester, GB
Own and deliver the annual Higher Education Trends syndicated research study, from design through to publication* Lead methodology development, analysis, and insight generation across large-scale quantitative and qualitative data* Deliver webinars to external audiences, communicating key insights and recommendations* Translate complex findings into clear, actionable guidance for employer brand and attraction strategy* Develop AI-assisted workflows to streamline analysis and reporting, improving efficiency and scalability
EDUCATION
Lancaster University
Bachelor of Arts - BA, English Language and Linguistics
Runshaw College
Alevels, English Language, European History, French
Lancaster University
Master's degree, Lingusitics
ABOUT ISOBEL FORSYTH
I’m a Senior Research Executive specialising in employer, higher education research, across brand communications and culture, with experience delivering end-to-end projects from design through to actionable recommendations.My focus is on turning complex qualitative and quantitative data into clear decisions and actions, not just reporting findings.Alongside research delivery, I’ve been building AI-enabled workflows to streamline analysis and reporting, improving efficiency and consistency across projects.I’m particularly interested in roles where insights directly shape strategy, brand, or customer experience.Core strengths:• End-to-end research (quant + qual) • Insight synthesis & storytelling • Employer brand & perception research • AI-assisted research workflows
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