Isna Nirwana

Manager Brand Digital Campaign @PT HM Sampoerna Tbk.

Jakarta, ID

As the Manager of Brand Digital Campaigns, I lead the strategy, execution, and optimization of innovative digital marketing campaigns that drive brand awareness, engagement, and conversion. I collaborate with cross-functional teams to create impactful digital experiences across multiple platforms and channels, ensuring that every campaign aligns with the brand’s vision and objectives.Key Responsibilities- Develop and execute end-to-end digital campaign strategies to promote brand awareness- Oversee the creation and implementation of content for digital channels, including paid ads, SEO, website, CRM, e-commerce and social media- Lead a team of digital campaign to produce campaign deliverables that align with brand objectives- Manage plan, timelines, and resources effectively to ensure successful campaign execution- Analyze campaign performance through key metrics (CTR, conversions, etc.) and provide actionable insights for optimization- Drive collaboration between creative, media buying, analytics, and other stakeholders to ensure consistency across all brand touchpoints- Ensure the brand’s digital presence is consistent, engaging, and on-brand across all platforms.

Gonzaga High School

Social Study

University of Indonesia

Bachelor of Art