Ismail Shaikh

About Ismail Shaikh

IT & MarTech Technical Project Management Professional with over 3 years of experience across B2C, agency, and in-house environments. Specialized in marketing technology consulting and content management, with deep expertise in Adobe Campaign Manager, Salesforce Marketing Cloud (SFMC), Adobe Experience Manager (AEM), and Wise. Proven track record leading cross-functional teams, managing complex digital, CRM, and migration projects, and driving strategic marketing initiatives from concept to execution. Skilled in stakeholder engagement, marketing automation, customer journey orchestration, project planning, documentation, risk mitigation, process improvement, and agile tools like JIRA, Asana, and Workfront for timely, data-driven delivery.Hands-on experience includes full SFMC and Adobe Campaign setups with consistent naming conventions, workflow optimization, and roles as Campaign Management Specialist, Email Developer, and Adobe Experience Manager Developer. Expertise encompasses multi-weight campaigns, workflow design, email deliverability, A/B testing, content authoring, gap analyses, and Jira ticket management. At Top Hotel Industry, collaborated with clients across Europe, North America, and MEEAPAC on tailored solutions, enhanced by a recognized 3-day Dubai workshop. Previously, supported AEM migration for an Automobile Brand under tight deadlines. Confident in navigating evolving marketing technologies and complex data ecosystems.

Experience

1. Content Manager

   Accenture

   Aug 2022 — Present

   IT & MarTech Technical Project Management Professional with over 3 years of experience across B2C, agency, and in-house environments, specializing in marketing technology consulting and content management. Deep expertise in Adobe Campaign Manager, Salesforce Marketing Cloud (SFMC), Adobe Experience Manager (AEM), and Wise, including full system setups with consistent naming conventions, workflow optimization, and multi-channel customer journeys. Proven track record leading cross-functional teams, managing complex digital, CRM, and migration projects, and driving strategic marketing initiatives from concept to execution using agile tools like JIRA, Asana, and Workfront. Hands-on roles as Campaign Management Specialist, Email Developer, and Adobe Campaign Manager Developer, with skills in stakeholder engagement, marketing automation, customer journey orchestration, project planning, documentation, risk mitigation, and process improvement. Proficient in email marketing via SFMC, including template development, mobile-responsive design, dynamic content blocks, A/B testing, email deliverability, multi-weight campaigns, event-triggered communications, and cross-channel marketing. Strong background in content management and authoring using SFMC, AEM, and Wise; specialized in gap analyses, Jira ticket management, localization, accessibility, multilingual content creation, and delivering tailored solutions under tight deadlines. At Top Hotel Industry, collaborated with clients across Europe, North America, and MEEAPAC on content solutions, conducting weekly calls, resolving challenges, aligning on milestones, and creating metrics dashboards for progress tracking. Previously supported AEM migration for an Automobile Brand, handling content authoring, project coordination, and efficient execution to meet client objectives. Recognized for technical excellence at a 3-day AEM workshop in Dubai, with contributions acknowledged by an exclusive MEEAPAC client invitation.

Education

• ST.GONSALO GARCIA COLLEGE

  Bachelor of Commerce

• Sri Sri University

  MBA (Marketing and Business Analytics)