Isis Ruiz
Board Advisor @Women Leading Travel
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WORK HISTORY
Board Advisor @Women Leading Travel
EDUCATION
Tufts University
BA, History
SKILLS
ABOUT ISIS RUIZ
High-performing Marketing Executive with 20+ years of experience in global brand strategy, a proven record of driving revenue growth, and a passion for building and leading top-performing teams. Over the last 2 decades, Isis has held various roles in the travel & hospitality industry, and is known for breaking ground and delivering high-impact business results.Currently, Isis is an executive within the Global Marketing COE at Disney Experiences, and is responsible for leading the team that develops and implements the digital and owned media strategy for multiple lines of business within the segment. Previously, as Chief Growth Officer for Virgin Voyages, Isis was responsible for the demand-generating functions that helped the brand scale and drive tremendous growth as they prepared to launch new capacity through 2024 and beyond. Prior roles included Chief Marketing Officer for Norwegian Cruise Line, and progressive marketing roles at Carnival Cruise Lines.In 2021, Isis was recognized as one of “Top Ten Líderes” by Hispanic Executive for her work launching the award-nominated “Break Free” campaign, highlighting Norwegian’s offerings and delivering brand growth, despite a pause in operations.As CMO at Norwegian, Ruiz was responsible for developing and implementing the brand strategy, advertising, partnerships, promotions, and digital experience, across all phases of the customer journey, from acquisition through loyalty, to deliver annual revenues of $2.5B+. Prior to joining Norwegian, Isis spent 6 years at Carnival building trade marketing capabilities and launching programs to drive growth through 3rd party distribution (B2B2C) channels. Early in her career, Isis worked in the Legal field in her hometown of NYC, before pivoting to Marketing.Summary:• A natural collaborator, with expertise in brand strategy, media planning, growth and performance marketing. • Proven success leading a fully integrated marketing and customer experience function, with an extensive background in hospitality and global markets.Her passion is building - teams, brands, culture.
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