Isis Rodríguez

WORK HISTORY

EDUCATION

SKILLS

ABOUT ISIS RODRÍGUEZ

Hello and welcome! I\'m Isis, a marketing professional with particular expertise in organic and paid acquisition strategies. My obsession? Customer journey and data analysis (and cats). My professional journey has allowed me to master various acquisition channels and gain a comprehensive understanding of the conversion funnel. Here\'s a glimpse: Managed brand development across 7 markets in Latin America at Mattel. First and only member of the marketing team at a B2B SaaS company for the US and Spanish markets, where I initiated and developed their digital marketing and acquisition strategy. Managed advertising performance for e-commerce brands in France and Spain, achieving a 4x ROAS through social ads. Completed writing and content localization missions for various clients, along with creating SEO content strategies. ‍ Soft Skills: Motivated by challenges. Adaptability to cultural, methodological, and technological changes. Autonomy in teamwork, capable of finding effective and creative solutions. Curiosity, driving me to stay constantly updated in my field, algorithms, and trends. 🤓 Hard Skills: SEO Strategy, Content Strategy, Data Analysis, Facebook Ads, Google Analytics, Go-to-market strategy. Languages: Spanish (Native), English (Bilingual), French (Fluent), Portuguese (Fluent) Tools: Wordpress, Hubspot, Canva, HTML, JavaScript (among others, but just for keywords)- Additionally, if you\'d like to discuss creating content on LinkedIn, chats, recipes, or travel, feel free to send me a DM.